Growing up in Northeastern Kentucky , most of my experience in the funeral industry was in Morehead, Olive Hill, and Salyersville. None of those towns have black owned funeral homes. So I really didn't know a lot about the history of them. But every time I saw one in other rural towns , I always asked myself "Why are most of the black-owned funeral homes so small?"
It wasn't asked out of disrespect.
It wasn't asked to judge quality or professionalism.
It was simply an observation anyone who has spent time in funeral service will eventually make.
In many towns—especially across Kentucky and the broader Appalachian and Southern regions—Black-owned funeral homes are often noticeably smaller than white-owned or corporate-owned firms. Some are only a few rooms. Some look more like converted homes or modest commercial buildings than what people today imagine a “funeral home” should look like.
So why is that?
So I've been researching this; and the answer isn’t simple—but it is explainable.
Funeral Homes Did Not Develop Equally
To understand the size of funeral homes, you have to understand when and how they were allowed to exist.
For much of the late 1800s and early-to-mid 1900s, Black families were routinely denied service at white-owned funeral homes. As a result, Black undertakers didn’t just enter the funeral profession—they created their own system out of necessity.
These early Black funeral homes were often:
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family-run
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community-based
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operated out of converted houses or storefronts
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built with limited or no access to bank financing
White funeral homes, by contrast, generally had:
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access to capital
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access to land
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city-center locations
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fewer restrictions on expansion
That difference mattered—because architecture follows opportunity.
The Funeral Home Wasn’t Always the Center of the Funeral
Another major difference was how funerals were conducted.
In many Black communities:
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Visitations were held at churches
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Funerals were held at churches
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Repasts were held at churches or homes
The funeral home itself was primarily used for:
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removals
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embalming
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arrangements
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paperwork and coordination
If services weren’t being held in the building, there was no cultural or financial reason to build large chapels, lobbies, or showrooms.
Smaller facilities weren’t a downgrade.
They were simply designed for a different role.
Limited Capital Meant Careful Growth
For decades, Black funeral directors faced:
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difficulty securing loans
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redlining
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insurance and bonding barriers
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zoning restrictions
That meant most firms grew slowly and cautiously.
Many owners made a conscious choice:
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keep overhead low
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avoid debt
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stay affordable
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stay open
That decision allowed some firms to survive for generations—but it also meant they never expanded into large, modern facilities the way white or later corporate firms did.
Survival Mattered More Than Scale
In the funeral profession, bigger doesn’t always mean better.
Many Black funeral homes became trusted institutions not because of square footage, but because of:
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fairness in pricing
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personal relationships
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dignity shown to families
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continuity across generations
A family didn’t choose a funeral home because it was impressive.
They chose it because “that’s who buried our people.”
That kind of trust can’t be bought—and it doesn’t require a large building.
Why Some Closed—and Others Didn’t
Over time, many Black funeral homes closed for reasons that had nothing to do with competence:
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no successor willing to take over
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rising regulatory and compliance costs
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aging buildings requiring expensive upgrades
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increased competition from corporate firms
In many towns, only one Black funeral home ultimately remained—and it became the primary provider for the entire community.
Not because of marketing.
Because of history.
What These Buildings Really Represent
When people see a small funeral home and assume “less than,” they’re missing the point.
These buildings represent:
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resilience
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adaptation
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community trust
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professional skill developed under restriction
They aren’t symbols of failure.
They are symbols of endurance.
Many large, impressive funeral homes from decades past no longer exist.
Some small ones are still quietly serving families today.
That tells you something.
Final Thought
This question isn’t about race—it’s about systems.
When people were allowed to build freely, they did.
When people were forced to build carefully, they did that too.
If you learn to read funeral homes the way you read gravestones or old churches, you start to see more than buildings.
You start to see history.